Pravin brings a strong resolve to take your communications buck a few extra miles. Having ventured into the communication domain with a borrowing of 15K, he has relied on earning client’s trust ’n respect and has shown guts to say no to any assignment which doesn’t lead to creating or furthering a brand. Bootstrapping for over a decade now, he has leveraged his goodwill and resourcefulness in order to bring the best in every assignment.

To his credit, he has two successful business verticals, three conveniently located offices in the heart of Delhi & Mumbai, unparalleled client equity and a battery of twenty five gifted communication professionals that are raring to make a difference to your brand.

An uncanny knack of separating the wheat from the chaff, a methodical approach to advertising and an unquestionable integrity made Aly the principal coach of Pravin, and also the chief Brand Strategist at Bootstrap. Aly’s career of over two decades at topnotch agencies furthering the brand agendas of Nestle, Beecham, Sheraton, DCM Toyota, ITDC, Gillette, Lufthansa, Goodyear, Yamaha, Honda, GPI, and more extended itself into the Bootstrap system when he joined hands with Pravin, way back in 2004.

Twenty years spent in ferreting out facts and making interesting connections between consumer perceptions, needs, brand promises, metaphors and narratives – that’s Bala. If the big search engine servers were all down, we know we can still get a decent number of search results within five minutes through a system we jokingly call phone-a-friend! You ought to brief him from the retail shelf backwards and not the client’s factory onwards.

He has been sharing Pravin’s vision since 2005 and remains the first crusader of brand ‘Bootstrap’. He brings with him rich brand development experience at leading agencies across diverse segments of IT, telecom, FMCG, hospitality, automobile, home furnishing and more.