Great brands have always been built inside out. How has Bootstrap been marshalling its strengths of 13 collaborative professionals (apostolic!) who average 33 years on age and 11 years on experience count?

Let’s tell you what we did for a popular entertainment and dining-out guidebook. Initially, we were asked for a design solution. Even our preliminary analysis revealed a lot of undeveloped potential in this product, and plenty of leveraging opportunity.

The client took awhile to acknowledge this and to redefine the product and the scope of its communication. But come around they did, and we produced it for them along with a schedule of brand initiatives. It included a citywide “popular choice awards” for eateries and pubs. The result is that the brandowners have multiplied manifold their appeal to advertisers in F & B and their revenues as well. Bootstrap unearthed the value proposition and created the roadmap around it.

Then a launch campaign for an entertainment durable and a festival promotion scheme for it fared so well that it was used as an Asia-Pacific case study for the brand’s marketing teams in the region.

In a new category for us – technical education – our campaigns for an Engineering College got the admissions overbooked, and outdid the peer-group institutions by about 50% and this without having utilised nearly half the allocated promotional budget.