Everyone in business knows about venture capital - practically everything requires seed money. However true this is, one should not emphasise any less the concept of adventure capital. This is the knowledge, attitude and vision with which a team sets out on the task.
It's the spirit with which obstacles are surmounted in spite of limitations of resources. At Bootstrap, we underscore this. For us, it's about harnessing the utmost from the available resources. It's the approach of finding a way around hurdles and relying on innovation quite a lot for implementing cost-effective solutions.
Doing more with less. Maximising the impact of the promotional spend. Slicing through the clutter in the market-place. Establishing mind-share by creating new kinds of associations in consumers' minds.
Hold a different set of expectations from us. We are all about brand development and brand communications.